Author Archives: PWS

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…

According to Wikipedia*: "A reciprocal link is a mutual link between two objects, commonly between two websites, to ensure mutual traffic. For example,…